“Given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the solution.”

Albert Einstein


People centred service design

If you can't explain it simply, you don't understand it well enough.

A wise man once said: "If your only tool is a hammer then every problem looks like a nail." In our work we try to help taking the perspective of the nail first. With patience, the right methodology and some passion there is a way to change the hammer to something more suitable if necessary. Sometimes a hammer is just fine.


​It all start with the development of a common language and common mental models. In today's reality there are no Users any more - we are all PEOPLE with a certain way of experiencing and understanding the context around us.


We help you to understand the human side behind your value proposition to develop the best service possible.​

Strategic Planning

However beautiful the strategy, you should occasionally look at the results​

Strategic planning is a fancy way to say "you know where you want to go and how you will get there". Easily said, not done.


Every one wants to engage with customers. "Being on social media" has become the de facto answer to that goal. But a lot more thought needs to go into that - who is the customer, where do I engage with him/her, where does he/she engage with me, and how do I improve that relationship? Social media might end up in the conversation, but it doesn't have to.


How do you solve that? By asking the simple, right questions every step of the way, never taking shortcuts. ​


Strategic planning is having the discipline to hash out the goals and the plans systematically and simplistically.​


We can help you to get where you want to be, one step at the time.​

Product Development

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble

Mega plans. Huge investments. Year long developments.

And then massive failures? 

Avoid that by getting it right from the start. We help you design, plan and implement your digital products in a strategically integrated framework - that means, develop digital products that make sense for your bottom line.

Marketing & Communication

What we are communicates far more eloquently than anything we say or do

Image isn't rocket science but still needs to be crafted carefully. Digital has made things more blurry and confusing - for the messenger and the audiences both.


Build your communications right from the start. Don't pursue unrealistic goals. Make your comms and marketing investments count for your actual objectives.


Identify your added value, values, key messages and make them work for the relevant audiences.


Count on us to get your message across to your target audience

arge =
Arbeits Gemeinschaft =
Working Group

​In football and in other endeavours, working as a collective makes us better than as individualities.

​Our group has extensive experience putting our collective qualities at the service of football development objectives.​

​Our expertise ranges from Strategic Planning to People Centered Digital Product Development and Service Design to Communications and Digital Marketing

​Each expert in the team has it's own business and is fully independent. We join forces as a working group (arge) following holacracy principles for selected projects.

We are a network of experts

Christian Michels

Customer and Product Development, Sports Data, Design Thinking

Raphael Morgulis

Communication and Digital Marketing

Stefano Bettani

SEM Manager, Social Scientist, Communication and Marketing

Arnulf Christl

Agile Coach, Scrum Master, Digital Products, Data, Open Source

Nadine Heertsch

Sounding Board